Investigating directionality for a media consumption...

Asia Pacific Journal of Marketing and Logistics 2011 / 01 Vol. 23; Iss. 1

Investigating directionality for a media consumption construct

Wilson, Bradley, Vocino, Andrea, Adam, Stewart, Stella, Jason
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Volume:
23
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555851111099970
Date:
January, 2011
File:
PDF, 226 KB
english, 2011
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