The evaluation of market attractiveness through the...

International Journal of Markets and Business Systems 2015 Vol. 1; Iss. 2

The evaluation of market attractiveness through the marketing intelligence approach: a tool for the SMEs

Iazzi, Antonio, Trio, Oronzo, Pandurino, Andrea, Caione, Adriana
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Volume:
1
Year:
2015
Language:
english
Journal:
International Journal of Markets and Business Systems
DOI:
10.1504/IJMABS.2015.072264
File:
PDF, 254 KB
english, 2015
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