An Examination of the Impact of Cultural Values on Brand...

Procedia Economics and Finance 2016 Vol. 36

An Examination of the Impact of Cultural Values on Brand Preferences in Tehran's Fashion Market

Chegini, Fahimeh, Molan, Saeed Baghayi, Kashanifar, Somaye Sanei
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Volume:
36
Year:
2016
Language:
english
Journal:
Procedia Economics and Finance
DOI:
10.1016/S2212-5671(16)30030-2
File:
PDF, 550 KB
english, 2016
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