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To Catch a Thief Revisited: A Longitudinal Investigation of a Teaching Tool for Marketers
Bristow, Dennis N., Asquith, Jo Ann L., Amyx, DouglasVolume:
12
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2002.11488766
Date:
March, 2002
File:
PDF, 2.12 MB
english, 2002