Students as Customers or Products: Perceptions and...

Marketing Education Review 2005 / 07 Vol. 15; Iss. 2

Students as Customers or Products: Perceptions and Preferences of Faculty and Students

Obermiller, Carl, Fleenor, Patrick, Peter, Raven
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Volume:
15
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2005.11488902
Date:
July, 2005
File:
PDF, 1.42 MB
english, 2005
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