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When Is a Hierarchy Not a Hierarchy? Factors Associated with Different Perceptions of Needs, with Implications for Standardization – Adaptation Decisions in Korea
Raymond, Mary Anne, Mittelstaedt, John D., Hopkins, Christopher D.Volume:
11
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2003.11658505
Date:
October, 2003
File:
PDF, 1.80 MB
english, 2003