Business‐to‐business marketing and globalization: two of a...

International Marketing Review 2008 / 09 Vol. 25; Iss. 5

Business‐to‐business marketing and globalization: two of a kind

Matthyssens, Paul, Matthyssens, P., Kirca, A.H., Pace, S.
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Volume:
25
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330810904044
Date:
September, 2008
File:
PDF, 151 KB
english, 2008
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