Balanced versus focused responsiveness to core...

European Journal of Marketing 2005 / 09 Vol. 39; Iss. 9/10

Balanced versus focused responsiveness to core constituencies and organizational effectiveness

Polonsky, Michael Jay, Koll, Oliver, Woodside, Arch G., Mühlbacher, Hans
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Volume:
39
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560510610789
Date:
September, 2005
File:
PDF, 242 KB
english, 2005
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