Marketing audits: The forgotten side of management?

Marketing audits: The forgotten side of management?

da Gama, António Pimenta
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Volume:
20
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/jt.2012.17
Date:
September, 2012
File:
PDF, 103 KB
english, 2012
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