Does football sponsorship improve company performance?

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European Sport Management Quarterly 2016 / 03

Does football sponsorship improve company performance?

Naidenova, Iuliia, Parshakov, Petr, Chmykhov, Alexey
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Language:
english
Journal:
European Sport Management Quarterly
DOI:
10.1080/16184742.2015.1124900
Date:
March, 2016
File:
PDF, 1.38 MB
english, 2016
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