Designing Research for Application

Journal of Consumer Research 1981 / 09 Vol. 8; Iss. 2

Designing Research for Application

Calder, Bobby J., Phillips, Lynn W., Tybout, Alice M.
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Volume:
8
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/208856
Date:
September, 1981
File:
PDF, 919 KB
english, 1981
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