A content analysis of sponsor representation across...

International Journal of Sport Management and Marketing 2011 Vol. 10; Iss. 3/4

A content analysis of sponsor representation across professional sport websites: extension of attribute typology

Berardone, David, Nguyen, Sheila, Turner, Paul
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Volume:
10
Year:
2011
Language:
english
Journal:
International Journal of Sport Management and Marketing
DOI:
10.1504/ijsmm.2011.044803
File:
PDF, 289 KB
english, 2011
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