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The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios, Davvetas, Vasileios, Diamantopoulos, AdamantiosLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.03.022
Date:
March, 2016
File:
PDF, 610 KB
english, 2016