Seven dimensions of corporate identity

Seven dimensions of corporate identity

Balmer, John M.T., Melewar, T.C., Karaosmanoglu, Elif
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Volume:
40
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560610670025
Date:
July, 2006
File:
PDF, 390 KB
english, 2006
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