The monarchy as a corporate brand

European Journal of Marketing 2006 / 07 Vol. 40; Iss. 7/8

The monarchy as a corporate brand

Balmer, John M.T., Greyser, Stephen A., Balmer, John M.T., Urde, Mats
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Volume:
40
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560610670052
Date:
July, 2006
File:
PDF, 168 KB
english, 2006
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