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Sport Sponsorship: The Impact of Sponsor Image on Purchase Intention of Fans
Koronios, Konstantinos, Psiloutsikou, Marina, Kriemadis, Athanasios, Zervoulakos, Pavlos, Leivaditi, EleniVolume:
22
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2016.1121739
Date:
March, 2016
File:
PDF, 539 KB
english, 2016