A Quantitative Analysis of the Relative Efficiency between...

A Quantitative Analysis of the Relative Efficiency between Overt and Covert Market Signals

Milewicz, John, Herbig, Paul
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Volume:
5
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.1997.11501779
Date:
October, 1997
File:
PDF, 1.65 MB
english, 1997
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