Why should I believe this? Deciphering the qualities of a...

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Journal of Marketing Communications 2016 / 02

Why should I believe this? Deciphering the qualities of a credible online customer review

Clare, Carl J., Wright, Gillian, Sandiford, Peter, Caceres, Alberto Paucar
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2016.1138138
Date:
February, 2016
File:
PDF, 1.31 MB
english, 2016
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