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Country‐of‐origin effects in service evaluation in emerging markets: some insights from five West African countries
DeBerry‐Spence, Benet, Ferguson, Jodie L., Dadzie, Kofi Q., Johnston, Wesley J.Volume:
23
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858620810894472
Date:
August, 2008
File:
PDF, 251 KB
english, 2008