Quantity Discounts, Manufacturer and Channel Profit...

Quantity Discounts, Manufacturer and Channel Profit Maximization: Impact of Retailer Heterogeneity

Subramanian Balachander and Kannan Srinivasan
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Volume:
9
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216161
Date:
April, 1998
File:
PDF, 888 KB
english, 1998
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