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Beyond Prestige Pricing: Coverage of Counter-Intuitive Demand in Marketing Education
Stearns, James M., Borna, ShaheenVolume:
15
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2005.11488924
Date:
October, 2005
File:
PDF, 871 KB
english, 2005