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Integrating Transactional and Relational Marketing Exchange: A Pluralistic Perspective
Pels, Jaqueline, Coviello, Nicole E., Brodie, Roderick J.Volume:
8
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2000.11501871
Date:
July, 2000
File:
PDF, 1.58 MB
english, 2000