Design of a Marketing Information System: Useful Paradigms

European Journal of Marketing 1991 / 01 Vol. 25; Iss. 1

Design of a Marketing Information System: Useful Paradigms

Buttery, E. Alan, Buttery, Ewa M.
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Volume:
25
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569110136303
Date:
January, 1991
File:
PDF, 432 KB
english, 1991
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