How relevant are different forms of relational behavior? An...

How relevant are different forms of relational behavior? An empirical test based on Macneil's exchange framework

Sven Ivens, Bjoern
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Volume:
19
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858620410549929
Date:
August, 2004
File:
PDF, 112 KB
english, 2004
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