In Search of Value: A Model of Wagering Intentions

The Journal of Marketing Theory and Practice 2009 / 7 Vol. 17; Iss. 3

In Search of Value: A Model of Wagering Intentions

Sierra, Jeremy J., Hyman, Michael R.
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Volume:
17
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679170303
Date:
July, 2009
File:
PDF, 156 KB
english, 2009
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