The Consumer as an Active Member of the Channel:...

The Journal of Marketing Theory and Practice 1997 / 04 Vol. 5; Iss. 2

The Consumer as an Active Member of the Channel: Implications for Relationship Marketing

Parker, Richard, Funkhouser, G. Ray
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Volume:
5
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.1997.11501766
Date:
April, 1997
File:
PDF, 1.12 MB
english, 1997
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