Assessing the Changing Network TV Market: A Resource-Based...

Journal of Media Business Studies 2004 / 03 Vol. 1; Iss. 1

Assessing the Changing Network TV Market: A Resource-Based Analysis of Broadcast Television Networks

Eilein Landers, Daphne, Chan-Olmsted, Sylvia
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Volume:
1
Language:
english
Journal:
Journal of Media Business Studies
DOI:
10.1080/16522354.2004.11073418
Date:
March, 2004
File:
PDF, 426 KB
english, 2004
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