Raising services’ tangibility in foreign markets via...

International Marketing Review 2005 / 06 Vol. 22; Iss. 3

Raising services’ tangibility in foreign markets via marketing

Ford, John B., Tarn, David D.C.
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Volume:
22
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330510602231
Date:
June, 2005
File:
PDF, 175 KB
english, 2005
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