Marketing relationships in Brazil: trends in value...

Journal of Business & Industrial Marketing 2009 / 06 Vol. 24; Iss. 5/6

Marketing relationships in Brazil: trends in value strategies and capabilities

Pels, Jaqueline, Helena Puga Ribeiro, Áurea, Brashear, Thomas G., Rafael Reis Monteiro, Plinio, Faluba Damázio, Luciana
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Volume:
24
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858620910966327
Date:
June, 2009
File:
PDF, 361 KB
english, 2009
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