How marketing research affects cycle time: a case of the...

How marketing research affects cycle time: a case of the telecommunications industry

Barczak, Gloria, Sultan, Fareena
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Volume:
16
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/eum0000000005504
Date:
July, 2001
File:
PDF, 94 KB
english, 2001
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