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Multimodal narratives in SIA's “Singapore Girl” TV advertisements – from branding with femininity to branding with provenance and authenticity?
Wang, JiayuVolume:
26
Language:
english
Journal:
Social Semiotics
DOI:
10.1080/10350330.2015.1092277
Date:
March, 2016
File:
PDF, 2.56 MB
english, 2016