Assessment Improves Marketing Programs: The Eastern...

Marketing Education Review 2005 / 03 Vol. 15; Iss. 1

Assessment Improves Marketing Programs: The Eastern Illinois University Experience

Dudley, Sid C., Marlow, Nancy D.
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Volume:
15
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2005.11488885
Date:
March, 2005
File:
PDF, 1.84 MB
english, 2005
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