Applicability of Keller’s brand equity model in the B2B...

Economic Research-Ekonomska Istraživanja 2015 / 01 Vol. 28; Iss. 1

Applicability of Keller’s brand equity model in the B2B chemical market

Sinčić Ćorić, Dubravka, Jelić, Domagoj
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
28
Language:
english
Journal:
Economic Research-Ekonomska Istraživanja
DOI:
10.1080/1331677x.2015.1100841
Date:
January, 2015
File:
PDF, 466 KB
english, 2015
Conversion to is in progress
Conversion to is failed