Warranty strategy: a solution to hybrid product woes?

Warranty strategy: a solution to hybrid product woes?

Tan, Soo‐Jiuan, Leong, Wai‐Ying
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Volume:
16
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651339910257647
Date:
February, 1999
File:
PDF, 130 KB
english, 1999
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