Successful new‐to‐the‐market versus “me‐too” retail financial services
Papastathopoulou, Paulina G., Gounaris, Spiros P., Avlonitis, George J.Volume:
24
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652320610642344
Date:
January, 2006
File:
PDF, 155 KB
english, 2006