Brand strategies of Western MNCs as drivers of...

European Journal of Marketing 2007 / 04 Vol. 41; Iss. 3/4

Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe

Paliwoda, Stanley, Schuh, Arnold
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Volume:
41
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560710728336
Date:
April, 2007
File:
PDF, 114 KB
english, 2007
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