Economics and politics of advertising: evidence from the...

Economics and politics of advertising: evidence from the enlarging European Union

Paliwoda, Stanley, Kshetri, Nir, Williamson, Nicholas C., Schiopu, Andreea
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Volume:
41
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560710728372
Date:
April, 2007
File:
PDF, 113 KB
english, 2007
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