Economics and politics of advertising: evidence from the enlarging European Union
Paliwoda, Stanley, Kshetri, Nir, Williamson, Nicholas C., Schiopu, AndreeaVolume:
41
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560710728372
Date:
April, 2007
File:
PDF, 113 KB
english, 2007