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Consensus and collaboration: norm‐regulated behaviour in industrial marketing relationships
Spekman, Robert E., Salmond, Deborah J., Lambe, C. JayVolume:
31
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569710190569
Date:
December, 1997
File:
PDF, 189 KB
english, 1997