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Pre‐testing international press advertising: the need for informed consensus on methodology
Nancarrow, Clive, Tiu Wright, Len, Woolston, ChrisVolume:
1
Language:
english
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/13522759810197578
Date:
April, 1998
File:
PDF, 99 KB
english, 1998