Coalition loyalty-programme adoption and urban...

Coalition loyalty-programme adoption and urban commercial-network effectiveness evaluation

De Noni, Ivan, Orsi, Luigi, Zanderighi, Luca
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Volume:
42
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/IJRDM-05-2012-0043
Date:
September, 2014
File:
PDF, 406 KB
english, 2014
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