An Overview of Marketing Planning in UK Service Companies

Marketing Intelligence & Planning 1983 / 03 Vol. 1; Iss. 3

An Overview of Marketing Planning in UK Service Companies

Greenley, Gordon E.
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Volume:
1
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/eb045691
Date:
March, 1983
File:
PDF, 441 KB
english, 1983
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