HOW MARKETERS OF INTANGIBLES CAN RAISE THE ODDS FOR...

Journal of Services Marketing 1987 / 01 Vol. 1; Iss. 1

HOW MARKETERS OF INTANGIBLES CAN RAISE THE ODDS FOR CONSUMER SATISFACTION

Gelb, Betsy D.
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Volume:
1
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/eb059584
Date:
January, 1987
File:
PDF, 519 KB
english, 1987
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