Consumer Demand or Customer Satisfaction?

European Journal of Marketing 1988 / 03 Vol. 22; Iss. 3

Consumer Demand or Customer Satisfaction?

Bernard, Kenneth
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Volume:
22
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000005277
Date:
March, 1988
File:
PDF, 856 KB
english, 1988
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