The role of online buzz for leader versus challenger brands: the case of the MP3 player market
Shin, Hyun S., Hanssens, Dominique M., Kim, Kyoo ilVolume:
16
Language:
english
Journal:
Electronic Commerce Research
DOI:
10.1007/s10660-016-9218-7
Date:
December, 2016
File:
PDF, 627 KB
english, 2016