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Do R&D expenditures matter more than those of marketing to company performance? The moderating role of industry characteristics and investment density
Chen, Ping-Chuan, Chan, Wu-Chiang, Hung, Shiu-Wan, Hsiang, Yi-Jung, Wu, Li-ChangVolume:
28
Language:
english
Journal:
Technology Analysis & Strategic Management
DOI:
10.1080/09537325.2015.1093107
Date:
February, 2016
File:
PDF, 1.04 MB
english, 2016