Linking Customer Service Orientation to Competitive...

Linking Customer Service Orientation to Competitive Performance: Does the Marketing Concept Really Work?

Wright, Newell D., Pearce, James W., Busbin, James W.
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Volume:
5
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.1997.11501777
Date:
October, 1997
File:
PDF, 1.35 MB
english, 1997
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