How Philip Kotler has helped to shape the field of...

European Business Review 2007 / 03 Vol. 19; Iss. 2

How Philip Kotler has helped to shape the field of marketing

Brian Jones, D.G., Bourassa, Maureen A., Cunningham, Peggy H., Handelman, Jay M.
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Volume:
19
Language:
english
Journal:
European Business Review
DOI:
10.1108/09555340710730128
Date:
March, 2007
File:
PDF, 119 KB
english, 2007
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