Does service innovation process differ across cultures?

Asia Pacific Journal of Marketing and Logistics 2010 / 10 Vol. 22; Iss. 4

Does service innovation process differ across cultures?

Alam, Intekhab
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Volume:
22
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555851011090501
Date:
October, 2010
File:
PDF, 103 KB
english, 2010
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