Sustainable Supply Chain Management and the End User: Understanding the Impact of Socially and Environmentally Responsible Firm Behaviors on Consumers' Brand Evaluations and Purchase Intentions
Gillespie, Brian, Rogers, Mary MargaretVolume:
23
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1080/1046669x.2016.1147885
Date:
April, 2016
File:
PDF, 486 KB
english, 2016