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A Strategic Choice Theory Taxonomy of Retailers’ Strategic Orientations
Tokman, Mert, Richey, R. Glenn, Deitz, George D.Volume:
24
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2016.1130553
Date:
April, 2016
File:
PDF, 461 KB
english, 2016